Head of Marketing / Marketingleitung (m/w/d)
Permanent Employment, Experienced Position - München-- automatic translation --
To further drive our growth and expand our digital presence, we are looking for a dedicated Head of Marketing to take our marketing team and digital channels to the next level.
Your tasks
- Overall responsibility for the strategic and operational orientation of marketing as well as further development of the marketing strategy in line with our corporate and growth goals
- Management, management and further development of the marketing team as well as needs-based cooperation with external agencies and service providers
- Further development of Manage Now´s positioning and brand strategy as an IT service and managed services provider in the B2B environment
- Development of an integrated marketing and communication strategy across digital and traditional channels
- Responsibility for demand generation, lead generation, lead nurturing and sales enablement in close cooperation with sales
- Strategic management of digital marketing channels, especially LinkedIn, performance marketing, SEO/SEA, website, email marketing and marketing automation
- Responsibility for content strategy and development of relevant content for customers, prospects, partners and the job market
- Establishment and further development of a structured account-based marketing and campaign approach for strategic target customers and relevant market segments
- Close cooperation with management, sales, product owners and other departments to develop market-relevant topics, campaigns and go-to-market activities
- Marketing of our service and solution portfolio, especially in the areas of sovereign cloud, hybrid and multi-cloud, SAP, application management, security and modern workplace
- Conception and management of product and service campaigns as well as support for market launches and strategic sales initiatives
- Responsibility for corporate communications, employer branding and the further development of our external perception
- Planning and management of events, webinars, customer formats, trade fair appearances and other sales support measures
- Responsibility for marketing budget, resource planning and efficient use of resources
- Definition and continuous development of relevant marketing KPIs as well as regular reporting to the management
- Analysis of market, competitive and customer trends and derivation of concrete strategic measures
- Further development of the marketing technologies, processes, automations and data structures used to improve efficiency, transparency and marketing performance
Your profile
- Several years of professional experience in B2B marketing, ideally in a leading position in the IT, technology, consulting or managed services environment
- Demonstrable experience in the development and successful implementation of marketing strategies
- Experience in the management and development of employees as well as in the management of external agencies and service providers
- Very good understanding of complex B2B sales processes and the role of marketing within the customer journey
- In-depth experience in demand generation, lead management, account-based marketing and sales enablement
- Very good knowledge of digital marketing, especially in the areas of LinkedIn, content marketing, SEO/SEA, performance marketing, email marketing and marketing automation
- Experience with CRM and marketing automation systems, ideally Salesforce or Salesforce Marketing Cloud Account Engagement
- Strong understanding of brand positioning, corporate communication and the target group-oriented marketing of services that require explanation
- Confident handling of marketing KPIs, analytics and data-based performance control
- Strong strategic and conceptual skills combined with a high level of implementation orientation
- Entrepreneurial thinking as well as a good understanding of economic contexts and commercial objectives
- Strong communication skills and the ability to bring together different stakeholders from management to sales and product management to external partners
- Structured, independent and pragmatic way of working with high quality standards
- Very good knowledge of German and English, both written and spoken
Contact Information
Apply now!If you have any questions, feel free to contact:karriere@manage-now.de
ABOUT US
Manage Now is a leading IT service and managed services provider for enterprises and public institutions that want to strategically develop their IT while ensuring stable operations at the same time. With over 50 years of combined IT and project experience, we take responsibility for complex IT landscapes. In doing so, we combine consulting, operations, and transformation in an integrated approach, creating the foundation for IT that functions reliably while remaining controllable. Our integrated portfolio ranges from sovereign cloud and hybrid and multi-cloud to SAP and application management, as well as security and modern workplace environments, creating the foundation for IT that functions reliably while remaining controllable. Organizations can decide for themselves how much responsibility they want to hand over, from individual services to full end-to-end operational responsibility.