Online Marketing Manager (m/w/d)
Permanent Employment, Experienced Position - München-- automatic translation --
- Holistic content planning and creation for LinkedIn including community management, employer branding and technical LinkedIn newsletter in coordination with product owners
- Planning, implementation and optimization of performance and search engine marketing measures (Google Ads, SEO On- & Off-Page)
- Development and implementation of an integrated LinkedIn strategy (organic & paid) for lead generation and brand positioning
- Responsibility for email marketing, including the conception and implementation of quarterly newsletters, targeted drip campaigns and campaign-specific landing pages
- Technical responsibility for website marketing (WordPress), including tracking setup, conversion tracking, analytics, email automation, and lead management
- Digital implementation of webinars including accompanying digital marketing and communication measures
- Close cooperation with sales for better content and strategic alignment with a focus on lead generation and sales enablement
- Coordination and management of external agencies as well as ensuring efficient implementation of defined requirements
- Analysis of relevant marketing KPIs and derivation of data-based optimization measures across all digital marketing channels
- Several years of experience in digital B2B marketing, ideally in an IT or technology-driven environment
- Strong expertise in LinkedIn marketing (organic & paid), content strategy, employer branding and community management
- In-depth knowledge of email marketing, marketing automation, lead nurturing, and campaign management (Salesforce MC Account Engagement)
- Very good technical understanding of online marketing, especially in the area of website tracking, analytics, conversion tracking and automation
- Practical experience with WordPress as well as the technical connection and optimization of marketing tools
- Experience in working with internal stakeholders (product, sales) as well as managing external service providers
- Analytical mindset and high confidence in working with KPIs for performance evaluation and optimization
- Structured, independent and proactive way of working with a strong focus on quality and implementation
ABOUT US
Manage Now is a leading IT service and managed services provider for enterprises and public institutions that want to strategically develop their IT while ensuring stable operations at the same time. With over 50 years of combined IT and project experience, we take responsibility for complex IT landscapes. In doing so, we combine consulting, operations, and transformation in an integrated approach, creating the foundation for IT that functions reliably while remaining controllable. Our integrated portfolio ranges from sovereign cloud and hybrid and multi-cloud to SAP and application management, as well as security and modern workplace environments, creating the foundation for IT that functions reliably while remaining controllable. Organizations can decide for themselves how much responsibility they want to hand over, from individual services to full end-to-end operational responsibility.