(Junior) Online-Marketing-Manager (m/w/d)
Permanent Employment, Experienced Position - Germany (all Cities)-- automatic translation --
- Holistic content planning and creation for LinkedIn including community management, employer branding and technical LinkedIn newsletter in coordination with product owners
- Planning, implementation and optimization of performance and search engine marketing measures (Google Ads, SEO On & Off Page)
- Development and implementation of an integrated LinkedIn strategy (organic & paid) for lead generation and brand positioning
- Responsibility for email marketing including conception and implementation of quarterly newsletters, targeted drip campaigns and campaign-specific landing pages
- Technical responsibility for website marketing (WordPress), including tracking setup, conversion tracking, analytics, email automation and lead management
- Digital implementation of webinars including accompanying digital marketing and communication measures
- Close cooperation with sales for better content and strategic alignment with a focus on lead generation and sales enablement
- Coordination and management of external agencies as well as ensuring efficient implementation of defined requirements
- Analysis of relevant marketing KPIs and derivation of data-based optimization measures across all digital marketing channels
- Successfully completed studies in the field of marketing, communication, business administration or a comparable qualification
- Experience in online marketing, ideally in the B2B sector and/or in the IT industry
- Knowledge of tools such as Google Analytics, Google Ads, LinkedIn Ads, and other performance marketing platforms
- Knowledge of SEO, SEA, content marketing, email marketing
- Ideally, experience with Pardot and Salesforce or strong motivation to familiarize yourself with the tools
- Analytical thinking and the ability to make data-based decisions
- Proactive way of working, initiative and enjoyment of taking responsibility and driving digital projects forward
- Very good knowledge of German and written and spoken
- Attractive and performance-oriented compensation package
- Flexible working hours and extensive home office regulations
- Flat hierarchies and quick decisions
- Dynamic corporate development under new private equity investor
- Development opportunities in management or expert careers
- Innovative office workplaces and modern IT equipment
- Extensive further education and training opportunities
- Numerous corporate events and perks
ABOUT US
Manage Now is a leading IT service and managed services provider for enterprises and public institutions that want to strategically develop their IT while ensuring stable operations at the same time. With over 50 years of combined IT and project experience, we take responsibility for complex IT landscapes. In doing so, we combine consulting, operations, and transformation in an integrated approach, creating the foundation for IT that functions reliably while remaining controllable. Our integrated portfolio ranges from sovereign cloud and hybrid and multi-cloud to SAP and application management, as well as security and modern workplace environments, creating the foundation for IT that functions reliably while remaining controllable. Organizations can decide for themselves how much responsibility they want to hand over, from individual services to full end-to-end operational responsibility.